The Map Experience

What if you had never seen a printed map? What if all you only knew about was electronic devices? This tongue in cheek video is an introduction to “a new bio-optical knowledge recording and dissemination system, responding to the trade name: Map.”

Created by (or for, my French is not the best)The Regional Centre for Geographic Information Provence-Alpes-Côte d’Azur (CRIGE  PACA).   It was shown during  meeting, a conference called SIG La Lettre.

Watch the video which helps you to understand “the use of maps.” It is full of great information about map features like:

“Here’s how it works:  Map  consists of a large window,  integrated in a flexible cellulose pad, and compressed hundreds of times, thanks to the FUF technology:  folding/unfolding.

“Map” is able of storing millions of information bits, which are then optically scanned, and thus directly transmitted to the brain.

Thanks to a particularly ergonomic navigation interface, based on an intuitive forearm supination and pronation mechanism, pans, zooms and rotations are performed without image degradation, smoothly, with a refresh rate of a few picoseconds.

It has a 100% toutchpad allowing simultaneous use of 10 fingers.

Color stability is perfect, whatever the light conditions.”

In Today’s world of security worries, the Map video playfully reminds us, without a direct comparison to our digital devices, that that people are not likely to steal your map on the subway and:

“Map” respects users’ privacy:  impossible to hack, and without any antivirus or firewall, annotations are locally stored and never sent to any server.

And “Map” is unbreakable!

Finally, the video reminds us that a print map is great for decorating, and is a recyclable, sustainable,  product.

Happy watching!  (Link here)
Map is an unprecedented technological revolution:  Without cables, without electronics, without connection, compact, convertible and portable. “Map” can be used everywhere: at home, at the office, in the car, by bicycle, horseback riding, even in extreme cold! “Map” is available at any time… without battery, nor socket. “Map” does not crash ever. “Map” does not need to be reset nor updated. “Map” can also prevent an unwanted encounter.

‘Map is an unprecedented technological revolution: Without cables, without electronics, without connection, compact, convertible and portable.
“Map” can be used everywhere: at home, at the office, in the car, by bicycle, horseback riding, even in extreme cold!
“Map” is available at any time… without battery, nor socket.
“Map” does not crash ever.
“Map” does not need to be reset nor updated.
“Map” can also prevent an unwanted encounter.’

About hollybudd

I grew up on the Chesapeake Bay. I have a BS in Environmental Studies from Cook College, Rutgers University in New Brunswick, New Jersey. I returned to school for a MBA from Trinity DC. I am the president/CEO of Williams & Heintz Map Corporation, the family printing company that was started by my great grandfather.

Posted on July 1, 2013, in Sustainability, The Value of Maps and tagged , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. If there is a video, I don’t see it. Good description of “Map” though.

  2. Robert, The video may not show on mobile devices. Here is the link. http://www.youtube.com/watch?v=ZCp-JSVSNZM

  3. Hi Holly! Great blog! I love maps and we are using them more and more due to bad experiences with GPS. In my area, a young student almost lost her life because her GPS took her down a woodlands road in mid-February when temperatures where -20 F and her car got stuck in the middle of nowhere. She spent 3 days alone and survived because some snowmobilers found her by accident. Always have a map as a backup!…or instad of a GPS.

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