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Bring a Printed Map to the Red Rock Canyon National Conservation Area

Holly and Mark Red Rock Canyon National Conservation Area

MapPrinters, Holly and Mark, take a trail ride at Red Rock Canyon National Conservation Area

Last month, Mark and I flew to Las Vegas, Nevada, for the International Map Industry Association (Americas) (IMIA) Strategic Planning Session.

IMIA (Americas) has some really great things planned for an exciting 2013 Global Conference and Member Showcase, September 8-10, 2013, in Cambridge, Massachusetts. This conference will be:

  • Where new tools, technology, products, and services meet the mapping industry’s leading business professionals to monetize the product
  • Where to find the exciting opportunities in the business of maps
  • Where maps and money come together.

More on that in future posts.

We flew in early, with enough time for an adventure before the meetings.  We got a rental car and set out for Cowboy Trail Rides, in the Red Rock Canyon National Conservation Area.  If you want to visit this beautiful place, bring a printed map.  We went over a low hill, and on the other side, we had left Las Vegas and the WI-Fi behind.

PAPER because agrees:

Paper because a lot of places worth going to don’t get a signal, and hopefully never will.  High in the mountains, out in the country, even your nearest nature trail are just a few places that are more enjoyable with a simple map, your senses, and no distractions.

Print also has the power to revive a sense of adventure and challenge those of us who have come to rely on step-by-step directions to that charming country inn and where to eat when we get there. With the classic road atlas, there’s no voice urging us to go one way or another, or system recalculating how to get us back on our original course if we get sidetracked. We’re free to change your route on a whim and see where the road takes us. The map will still get us where we need to go, it’s just a bit less bossy…

Set yourself free to go where no signal can, where the only roaming is in your mind or at the end of your pen. Who knows where you might go and what you might find…

From the Map Vault – National Geographic Society’s 1930 Map of Florida

Florida Map Printed by Williams & Heintz in 1930 for National Geographic Society

Florida Map Printed by Williams & Heintz in 1930 for the National Geographic Society

Williams & Heintz Map Corp. has been printing maps for entrepreneurs, government agencies and map publishers since 1921.  We printed this 1930 map of Florida for the National Geographic Society.  Back then we did business under the name of Williams & Heintz Co., Lithographers.

Williams & Heintz Co., Lithographers, Washington, D.C.

Sure was a lot more swamp land then!  And no major interstate highways to travel. I am intrigued that the insets all show railroad hubs.  Back in the thirties, an employee at Williams & Heintz took a road trip south, to visit with a long lost relative, and was gone for six months!

What would it look like today if  the interstate highway systems had not been developed?

Spencer Fleury  has an interesting blog post about abandoned rail roads in Florida, and their use.

Printing Transportation Maps and Making Them Available to the Public Boosts Tourism Dollars

The importance of tourism in Maryland

The Maryland Office of Tourism just published this info graphic on the importance of tourism in Maryland.

For every $1 Maryland invested in tourism funding last year, $43 in state sales tax was generated.

Tourism creates jobs. 1 out of 17 jobs in Maryland is a tourism job – 130,000 Marylanders directly work in tourism.

97% of tourism businesses in Maryland are small businesses.

Visitors to Maryland spent $13.1 billion on travel expenses in 2010.

When you look at all the media options, printed tourist information is an important, and low cost, part of the money invested in tourism funding.

The most effective form, of printed material for tourists, is a map.   People want maps, as opposed to just a travel magazine.  This dynamic was most observable when New York State incorporated their map into their travel magazine as a tear out piece.  At the rest stops they ended up with dumpsters full of magazines, with the maps removed.

The primary job of the transportation map is no longer just to get someone from point A to point B.  That information is readily available in numerous formats and media.  The real job of the transportation map is now to get people to stop in between point A and B and spend a few bucks.

When the tourist information is made part of a city, county, or state transportation map, then it will end up in the hands of potential consumers.

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