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Season’s Greetings from Williams & Heintz

Season’s Greetings from all of us at Williams & Heintz Map Corp.

Enjoy the video of the Hospice Tree that we decorated for Calvert Hospice Festival of Trees. We made the paper boats, mermaids, fish, and snowflakes from our out of date Maryland and Virginia Cruising Guides.

The 2016-2017 Williams & Heintz Maryland and Virginia Cruising Guides can be ordered now for Christmas deliveries  of the chart books. So recycle and reuse your old charts, time to ring in the new.

Soundtrack: Fish Bowl by Scott Holmes

Paper boats, mermaids, fish, and snowflakes on the Williams & Heintz Corp tree for Calvert Hospice Festival of Trees

Nautical Charts for your Phone and Tablet

How would you like your map? Paper or plastic? Folded or flat? On the wall or on your computer screen? How about on your phone or tablet?

Williams & Heintz Map Corp. specializes in printing large paper and plastic maps.  We sometimes publish too.  We publish the Maryland Cruising Guide and Virginia Cruising Guide, nautical chart books of the navigable waters of Maryland and Virginia.

This year the new printed chart book will come with links to take you to an App, so that you can have the Williams & Heintz Cruising Guides on your iPhone, iPad, or Android phone too. The digital charts, for your phone or tablet, are free with the purchase of the Virginia or Maryland cruising Guides.  You can also purchase individual charts separately.

It’s easy:

First, install Avenza’s FREE PDF Maps App. It is available from I-Tunes or Google Play or at http://www.pdf-maps.com/get-pdf-maps.

There are three ways to download the charts:

  • Open the app and search Maryland Cruising Guide
  • Use the codes for the free charts that come in the new 2014-2015 Williams & Heintz Cruising Guides
  • Go the the Williams & Heintz Cruising Guide web site to  scan the QR code that corresponds to the chart you wish to download.

Printed paper maps will always be part of  mapping.  The App is not replacing printed products; it complements the printed charts. The app has functionality for locating (via GPS), measuring, plotting points, importing and exporting points.  This spatially referenced map shows exactly where you are. And with the paper chart, you know where you’re going.

Williams & Heintz Map Corp. Introduces Map App to Add Value and Function to Print

Williams & Heintz Map App Screen Shot of the Chesapeake Bay

Williams & Heintz Map App Screen Shot of the Chesapeake Bay is Chart 5 in the printed Maryland Cruising Guide

I prefer my maps on paper because I like to see the big picture.

But when you want to use your iPad, iPhone, or iPod Touch for navigation, information collection, and sharing geographic information and knowledge, Williams & Heintz Map Corp. is working to make your maps available on-line with the Avenza Geospatial PDF Map App for iOS.   The PDF Maps App is a geospatial PDF, GeoPDF® and GeoTIFF reader for your Apple iOS devices to easily download, browse and interact with maps.

We are pleased to be adding this mobile mapping solution so that now you can use a map that you really like on your iPad, iPhone, or iPod Touch.  Because:

  • Streaming services don’t work when there is no internet connection, like when you are cruising down the bay, hiking or traveling in remote unconnected areas.
  • Services that rely on a bandwidth connection may have expensive data roaming charges when you are outside of your home data area.
  • Google Maps, and other streaming free services, aren’t designed for specific purposes like hiking, boating and visiting national parks.

Printed paper maps will always be part of  mapping.  Electronic devices are not replacing printed products; they complement each other, and make each more effective.  By offering this mobile option, we are increasing the value of the printed maps.

Our first map, Maryland Cruising Guide Chart 5 Sandy Point to Tilghman’s Island is now available in the Avenza Map Store.  The app has functionality for locating (via GPS), measuring, plotting points, importing and exporting points.  This spatially referenced map shows exactly where you are. And with the paper chart, you know where you’re going.

The Avenza Map App is FREE, and for a limited time, our first chart is too!

It is easy to get your free App and Chart in 2 easy steps:

  1. Install the FREE App Avenza PDF Maps, available in the iPhone App Store
  2. Open the app and search Maryland Cruising Guide Chart 5 Sandy Point to Tilghman’s Island

Please try it out. I would love your feedback on our new beta map.  This nautical chart is also available for print on demand, on wet strength paper, and in large print.  For more information, or to purchase a printed copy of the Maryland Cruising Guide, visit the Williams & Heintz  Cruising Guide Website.

Printing Transportation Maps and Making Them Available to the Public Boosts Tourism Dollars

The importance of tourism in Maryland

The Maryland Office of Tourism just published this info graphic on the importance of tourism in Maryland.

For every $1 Maryland invested in tourism funding last year, $43 in state sales tax was generated.

Tourism creates jobs. 1 out of 17 jobs in Maryland is a tourism job – 130,000 Marylanders directly work in tourism.

97% of tourism businesses in Maryland are small businesses.

Visitors to Maryland spent $13.1 billion on travel expenses in 2010.

When you look at all the media options, printed tourist information is an important, and low cost, part of the money invested in tourism funding.

The most effective form, of printed material for tourists, is a map.   People want maps, as opposed to just a travel magazine.  This dynamic was most observable when New York State incorporated their map into their travel magazine as a tear out piece.  At the rest stops they ended up with dumpsters full of magazines, with the maps removed.

The primary job of the transportation map is no longer just to get someone from point A to point B.  That information is readily available in numerous formats and media.  The real job of the transportation map is now to get people to stop in between point A and B and spend a few bucks.

When the tourist information is made part of a city, county, or state transportation map, then it will end up in the hands of potential consumers.

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