Happy International Print Day

A map is tactile

A map is tactile. Many people find that  there’s just something enjoyable about holding a printed map in their hands.

Print is Gloriously Tactile

NO WONDER IT DELIVERS RESULTS
Humans were designed to touch and feel. Print—an extremely tactile media —caters to this need.

While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that print’s physicality has, it’s easy to see why print works.

Perhaps it’s because it exists in the physical world that print is so capable of grabbing our attention. From the map of your favorite event, or magazines sitting in the doctor’s waiting room, to the newspapers in the rack at your favorite coffee place and the letters and fliers that arrive in your mail, print has a way of calling out to be picked up and read.

Many people find that there’s just something enjoyable about holding a printed piece in their hands. Print stimulates the senses. You can feel the texture of the paper, turn the pages, see the colors as they were meant to be seen. Print can be shared, thumbed through and dog-eared. Coupons and articles can be cut or torn out and set aside. Plus, of course, print is always available, no connectivity required.

Print not only provides a warm and friendly experience that no other medium offers, it also offers a sense of permanence that simply feels more trustworthy. In fact, recent studies show that consumers find print ads quite a bit more trustworthy than those they see online. While 60% of consumers trust newspaper and magazine ads, just 48% trust search advertising or online video ads, and only 42% find online banner ads worthy of their trust. (1)

The tactile nature of print undoubtedly contributes to the effectiveness of newspaper and magazine ads. One recent study shows that newspaper ads rank noticeably higher than ads on radio, TV or online-only sites when it comes to measures of advertising effectiveness such as “usually notice ads” and “likely to purchase.” (2)  Another recent study shows that magazines outperform TV and online for critical purchase drivers such as brand awareness, brand favorability and brand purchase intent. (3)  In contrast, social media—the darling of the marketing world—may not be that darling after all. In a recent survey of more than 1,700 social media marketers, less than 8% were actually happy with their efforts and 21% were so dissatisfied that they’re ready to replace their social spend with more traditional buys. (4)

Print is gloriously tactile, which makes it capable engaging audiences in a way that other media simply cannot.

________________________

1 Nielsen, Global Trust in Advertising and Brand Messages, September 2013
2 Nielsen, 2013 National Cross-Media Engagement Study
3 MPA, Magazine Media Fact Book, 2013-2014
4 iMedia Connection, The Declining Value of Social Marketing, Jan. 15, 2014

Williams & Heintz Map Corporation Announces Partnership with NOAA to Produce Print-on-Demand Nautical Charts

Admiral signing NOAA POD Chart Agent Agreement With Williams & Heintz Map

Rear Adm. Gerd Glang certifies Williams & Heintz Map Corporation as a new print-on-demand chart agent after inspecting the company’s sample chart.

Williams & Heintz Map Corporation, a specialist in map printing, production, and folding is pleased to announce that they are now certified to print the National Oceanic and Atmospheric Administration Print-on-Demand Charts, (NOAA POD Charts).

NOAA has authorized Williams & Heintz Map Corporation to sell NOAA’s paper nautical charts that are printed when the customer orders them — or “on demand.” The information on the charts is still maintained by NOAA, and the charts are corrected with Notices to Mariners up to the week of purchase.

Williams & Heintz Map offers the POD charts on two paper types:

  • 24 lb. JCP E-20 High Wet Strength Map Paper, a white paper with a lithographic finish that is made to be used out in the elements. This economical paper is fully functional even when wet.
  • 36 lb. JCP E-50 Chart Paper genuine 50% cotton nautical chart paper, the same kind of paper as the lithographically printed charts, that mariners are accustomed to.

“If you like the look and feel of the now out-of-print lithographic NOAA charts, this is the paper for you,” said Holly Heintz Budd, President and CEO of Williams & Heintz Map Corporation. “We are excited to be expanding into Print-on-Demand.”

Williams & Heintz Map Corporation has been printing maps for entrepreneurs, government agencies, and map publishers since 1921. They combine industry leading knowledge and customer service with the highest quality pre-press, printing, and folding.

Additional information about Williams & Heintz Map POD Charts.

The paper charts sold by the NOAA-certified printing agents meet carriage requirements for ships covered by Safety of Life at Sea regulations, specified in Title 33 of the Code of Federal Regulations. All charts sold by NOAA-certified agents are NOAA charts, and fully meet navigational standards.

NOAA Office of Coast Survey is the nation’s nautical chartmaker. Originally formed by President Thomas Jefferson in 1807, Coast Survey updates charts, surveys the coastal seafloor, responds to maritime emergencies, and searches for underwater obstructions that pose a danger to navigation.

Nautical Charts for your Phone and Tablet

How would you like your map? Paper or plastic? Folded or flat? On the wall or on your computer screen? How about on your phone or tablet?

Williams & Heintz Map Corp. specializes in printing large paper and plastic maps.  We sometimes publish too.  We publish the Maryland Cruising Guide and Virginia Cruising Guide, nautical chart books of the navigable waters of Maryland and Virginia.

This year the new printed chart book will come with links to take you to an App, so that you can have the Williams & Heintz Cruising Guides on your iPhone, iPad, or Android phone too. The digital charts, for your phone or tablet, are free with the purchase of the Virginia or Maryland cruising Guides.  You can also purchase individual charts separately.

It’s easy:

First, install Avenza’s FREE PDF Maps App. It is available from I-Tunes or Google Play or at http://www.pdf-maps.com/get-pdf-maps.

There are three ways to download the charts:

  • Open the app and search Maryland Cruising Guide
  • Use the codes for the free charts that come in the new 2014-2015 Williams & Heintz Cruising Guides
  • Go the the Williams & Heintz Cruising Guide web site to  scan the QR code that corresponds to the chart you wish to download.

Printed paper maps will always be part of  mapping.  The App is not replacing printed products; it complements the printed charts. The app has functionality for locating (via GPS), measuring, plotting points, importing and exporting points.  This spatially referenced map shows exactly where you are. And with the paper chart, you know where you’re going.

Here Be Cats

Cat on the Map

My cat, Sneazer Agustus, is enjoying perusing the 2006 Antique Style World Map. The map was published by American Map Corporation, printed by Williams & Heintz on 80 lb. Aged Parchtone.

In early cartography, map makers used mythical beasts and said, “Here be Dragons,” when they came to a part of the world that was a mystery. They filled the page with fantastic beasts. Maybe even cats? Here be Cats!

Sneazer Agustus Cat on the map

Another reason why map makers may leave information off maps is because they  do not wish to make a political statement with their cartography. They may go out of their way to make the map so that the name or boundary is not included, or is not legible, to stay out of the conflict. “What’s in a name? that which we call a rose, by any other name would smell as sweet.”

Cat on the Antique Style World Map

This beautiful map, on parchment like paper, is out of print but a quick google search of “2006 antique style world map” will take you to several sources to purchase. Go ahead, we’ll print more! ;)

Here be Cats!

Here be Cats!

Have Lithographic Print Nautical Charts Gone Down With the Ship?

The Maryland Cruising Guide, published and printed by Williams & Heintz Map Corp., is based on NOAA Nautical Charts.

The Maryland Cruising Guide, published and printed by Williams & Heintz Map Corp., is based on NOAA Nautical Charts.

The National Oceanic and Atmospheric Administration has announced  that to save money, the government will stop printing the traditional lithographic paper chart, that has been NOAA’s signature product, trusted by mariners, since President Thomas Jefferson asked for a survey of the coast in 1807.

Effective April 13, 2014, the federal government will no longer print lithographic nautical charts.

Are we hastening the demise of printed maps and charts?  We often jump to new technology and online mapping without adequately considering the effect on the public; it’s like everybody running to one side of the boat to see what’s going on and making it capsize.

For example, the US Geological Survey used to have a very good printing plant that produced maps not only for USGS, but the Bureau of Land Management as well, not to mention collaborating with numerous state geological surveys to produce printed map products.  Unfortunately their leadership with their crystal ball foresaw the demise of hard copy maps back around 2000.  Their printing plant with decades of expertise and experience is now gone.  Ironically, the only thing that is not gone is the demand for hard copy maps.  Last year they were compelled to solicit a contract for the printing and distribution of their topo products, of which they still sell about 350,000 maps a year.  That’s not too bad, for a product that the publisher has tried to discourage people from using.

NOAA is a scientific agency within the United States Department of Commerce focused on the conditions of the oceans and the atmosphere. With respect to producing maps and charts, NOAA’s core job is to provide charts for commercial shipping.  It continues to meet this requirement through the POD’s.  A NOAA authorized Print on Demand (POD) chart is printed within a day or two of the date it is ordered and contains all the published critical chart corrections.

The recreational boater, however, has been abandoned.

“There is no question that many boaters and tourists will miss the days when they could drop by a shop to pick up a traditional nautical chart that was printed by the government. Stores offer more than convenience… They are a valuable resource for local information, marine expertise, and friendship.” (FAQs PDF)

The good news is that, while the federal government will no longer print lithographic nautical charts, they are now testing a new product: during a trial period from Oct 22, 2013 to Jan 22, 2014, they are making about a thousand nautical charts available in printable PDF format for free download.

The new printable PDF charts, at 400 dpi, continue the traditional look, with the same colors. Charts printed from the PDF file, are suitable for planning and public display. Here is where Williams & Heintz Map Corporation comes in.  We have been printing nautical chart books based on the NOAA charts since 1969. We are all set to step up and offer the public the same high level of service they’ve provided over the decades. While anyone can download a PDF, not everyone has the capability to print them at chart size. Williams & Heintz is the printer who can reproduce the colors and image resolution on the paper you select, including wet strength.

So while you will no longer be able to purchase NOAA nautical charts printed by the government, we welcome the new opportunities for printing and distributing charts made from PDF files for you, whether you want one digital print of a NOAA Nautical Chart with your house centered on the map, or thousands of lithographic charts featuring your marina and logo to hand out to your customers.

Update: Oct. 28, 2013 Edited inaccurate content.

Update: May, 14 2014  Williams & Heintz Map Corporation is pleased to announce that they are now certified to print the National Oceanic and Atmospheric Administration Print-on-Demand Charts, (NOAA POD Charts).

NOAA has authorized Williams & Heintz Map Corporation to sell NOAA’s paper nautical charts that are printed when the customer orders them — or “on demand.” The information on the charts is still maintained by NOAA, and the charts are corrected with Notices to Mariners up to the week of purchase.

Oh, You’re a Map Printer, I’m So Sorry!

“Oh, you’re a map printer, I’m so sorry!”

That’s the kind of response I frequently hear when I tell people what I do.  They see all the GPS and cell phone map apps and think only of road maps that they don’t know how to read.

Well there are a lot of other kinds of maps out there to print, besides road maps. Here are a few, click on the tiles below to see the larger image and a little bit about them.

Williams & Heintz prints many different kinds of maps and charts

Williams & Heintz prints many different kinds of maps and charts

Here’s another thing, all those different kinds of maps were printed over 30 years ago, made by hand, with cameras and film. I scanned them off an old Williams & Heintz marketing piece; so old it doesn’t even have anything about a web site or email contact.

Just think what we can do now with computers, the internet, available data, and digital mapping tools!  (more about that in a later post)

All these new tools make cartography and map making more available, to many more people, to publish more maps.

And some of these great maps  even make it to print on paper.

When you want to see the big picture, nothing beats a big map on a big piece of paper.

It’s a great time to be a map printer!

More about map printing paper specifications

Determining the size of your map

Choosing Ink Colors

Communicating with your printer for best map design

Map finishing and folding

Big, 40” x 60” Print of the Beautiful, New USDA Plant Hardiness Zone Map. Genuine Offset Lithography!

I have just launched a Kickstarter project to print the New USDA Plant Hardiness Zone Map.

New USDA Plant Hardiness Zone Map

New USDA Plant Hardiness Zone Map

http://www.kickstarter.com/projects/1391435578/lithographic-print-of-the-new-usda-plant-hardiness

We think it’s a beautiful map, and can’t be fully appreciated on a screen.It deserves to be seen at full size: A big, 40 x 60 inch print of the beautiful, new  USDA Plant Hardiness Zone Map, printed by genuine offset lithography!

Kickstarter is a new way to fund creative projects: I have set a funding goal and deadline for my project. If you like the project, please pledge money to make it happen. I am excited by the possibilities of crowd sourced funding for creative map projects. Print and digital are both improved when used together. Funding on Kickstarter is all-or-nothing — projects must reach their funding goals to receive any money.

Backers of the project will receive the a big, 40 x 60 inch print of the beautiful, new USDA Plant Hardiness Zone Map, printed with genuine offset lithography.

Update: This Kickstarter project was successfully funded and printed. We have a few left. Let me know if you want one.

Williams & Heintz Map Corporation Receives MDOT Minority Business Enterprise Certification as a Woman Owned Business

Press Release

Capitol Heights, MD, July 8, 2013:  Williams & Heintz Map Corporation, a specialist in map printing, production, and folding, is pleased to announce that it has received certification as a Minority Business Enterprise (MBE) from The Maryland Department of Transportation’s (MDOT) Office of Minority Business Enterprise (OMBE).

Williams & Heintz Map Corporation has been printing maps for entrepreneurs, government agencies, and map publishers since 1921. They combine the highest quality pre-press, printing, folding with industry leading knowledge and customer service.

“We are excited to be officially certified as a Minority Business Enterprise for Commercial Printing and Support Activities for Printing. We look forward to the opportunities that certification will bring,” said Holly Heintz Budd, President and CEO of Williams & Heintz Map Corporation.

MDOT’s OMBE is Maryland’s Official Certification agency. They have one of the most stringent certification processes in the U.S. To be eligible for certification as an MBE firm, a business must be at least 51% owned and controlled by one or more socially-and economically-disadvantaged individuals, including women. MDOT has a comprehensive certification process to determine the ownership and control of firms. Only certified firms are eligible to fulfill minority participation goals on contracts issued by the state of Maryland.

For additional information about Williams & Heintz Map Corporation, please visit www.whmap.com

For additional information about The Maryland Department of Transportation’s (MDOT) Office of Minority Business Enterprise (OMBE), visit http://www.mdot.maryland.gov

Williams & Heintz Map Corporation

Williams & Heintz Map Corporation

The Map Experience

What if you had never seen a printed map? What if all you only knew about was electronic devices? This tongue in cheek video is an introduction to “a new bio-optical knowledge recording and dissemination system, responding to the trade name: Map.”

Created by (or for, my French is not the best)The Regional Centre for Geographic Information Provence-Alpes-Côte d’Azur (CRIGE  PACA).   It was shown during  meeting, a conference called SIG La Lettre.

Watch the video which helps you to understand “the use of maps.” It is full of great information about map features like:

“Here’s how it works:  Map  consists of a large window,  integrated in a flexible cellulose pad, and compressed hundreds of times, thanks to the FUF technology:  folding/unfolding.

“Map” is able of storing millions of information bits, which are then optically scanned, and thus directly transmitted to the brain.

Thanks to a particularly ergonomic navigation interface, based on an intuitive forearm supination and pronation mechanism, pans, zooms and rotations are performed without image degradation, smoothly, with a refresh rate of a few picoseconds.

It has a 100% toutchpad allowing simultaneous use of 10 fingers.

Color stability is perfect, whatever the light conditions.”

In Today’s world of security worries, the Map video playfully reminds us, without a direct comparison to our digital devices, that that people are not likely to steal your map on the subway and:

“Map” respects users’ privacy:  impossible to hack, and without any antivirus or firewall, annotations are locally stored and never sent to any server.

And “Map” is unbreakable!

Finally, the video reminds us that a print map is great for decorating, and is a recyclable, sustainable,  product.

Happy watching!  (Link here)
Map is an unprecedented technological revolution:  Without cables, without electronics, without connection, compact, convertible and portable. “Map” can be used everywhere: at home, at the office, in the car, by bicycle, horseback riding, even in extreme cold! “Map” is available at any time… without battery, nor socket. “Map” does not crash ever. “Map” does not need to be reset nor updated. “Map” can also prevent an unwanted encounter.

‘Map is an unprecedented technological revolution: Without cables, without electronics, without connection, compact, convertible and portable.
“Map” can be used everywhere: at home, at the office, in the car, by bicycle, horseback riding, even in extreme cold!
“Map” is available at any time… without battery, nor socket.
“Map” does not crash ever.
“Map” does not need to be reset nor updated.
“Map” can also prevent an unwanted encounter.’

A Peek Inside Williams & Heintz Map Corporation

We have a new video for our map printing company, Williams & Heintz Map Corporation. Hope you enjoy the quick look at the people who expertly print your maps.

Williams & Heintz Map Corporation is a map printer. We have been printing maps for entrepreneurs, government agencies, and map publishers since 1921. We combine the highest quality map pre-press, map printing, and map folding with  industry leading knowledge, and customer service.

There is a special craft to printing and folding maps, different from any other sheet fed work. Maps have unique challenges when it comes to color balance and registration.  At Williams & Heintz, our craftsmen have the most experience in the business of printing maps and they know how to meet these challenges.

Experienced cartographic technicians prepare your maps for printing with an assortment of graphic and GIS software,  integrating data with accompanying text, graphics, photographs, logos, street indexes and tables into a clean, publication-quality layout.

Skilled pressmen print maps as large as 47 ¼ ” x 63”, on a wide selection of paper stocks, including high wet strength and plastic. Our presses that print up to 6 colors in one pass. We are specialists at printing oversize sheets.

The in-house bindery team folds maps in many configurations, including user-friendly styles that can be leafed through like the pages of a book. We can fold anything we can print. We can make 16 parallel accordion folds, up to 44 inched wide, on what may be the largest map folder in the world, uniquely configured for us!

Knowledgeable consultants help you design and produce your map, using ecologically sustainable materials and methods. We welcome your difficult reproduction problems and complex technical maps as well as simpler jobs. All will get the same care and attention to detail that maps require.

Experience, quality, and great customer service with over 92 years of in the business can be found here at Williams and Heintz Map Corporation…

Follow

Get every new post delivered to your Inbox.

Join 461 other followers

%d bloggers like this: