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What is a Map? Maps Provide the Big Picture

What is a map?

A map is a way to present information on music, history, science, and the arts in new ways.  A map is a tool that helps you make connections between different places; to connect the dots.

What is a map?

A map is Like the International Map Industry Association: IMIA is all about the business of maps.  IMIA helps you make connections between different people in the map business.

What is a map?

A map is about how to make a living; a creative endeavor to put food on the table for us and our employees.  Printing maps was my Daddy’s and Granddaddy’s business. It is mine still.

What is a map?

A map is something that my Daddy and Granddaddy made at work. Every morning they went away.  Every evening they came home. Sometimes, with a great big printed paper map. It is to put on the wall, a gift for friends and neighbors. A map can be an artistic expression and a marketing tool.

Some may say that the printed map is done for, but it is a mistake to see it as a print vs. digital media competition. The greatest result is achieved when the two are used together. The printed map provides the “big picture” and the resulting spatial awareness shows you where to crunch down for detail using the mobile device. Without the digital, you lose the enormous resources of the internet. Without the printed map you don’t know what to do with the mobile device. Electronic devices are not replacing printed products, but they complement each other, and make each more effective.

This post was originally published on the IMIA Blog

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