With respect to maps it’s a mistake to see it as a print vs mobile media competition. The greatest result is achieved when the two are used together. The printed map provides the “big picture” and the resulting spatial awareness shows you where to crunch down for detail using the mobile device. Without the mobile device you lose the enormous resources of the internet. Without the printed map you don’t know what to do with the mobile device. A salesman once explained it to me as follows: He had covered sales territories using both printed maps and using his gps. In both instances he could get from point A to B and back again, but when only using gps, he never really knew where he was. That sounds to me like missed opportunities.

Two Sides

Yesterday SI Live published an article titled: Paper trail: Staten Island lawmakers push legislatures to go paperless”.  It contains several misleading environmental arguments on going paperless in favor of electronic communication, including this statement by the author:

“Whole forests are destroyed to comply with this quaint and, in this day and age, entirely unnecessary tradition. It’s a colossal and, frankly, shameful waste in a time when government is supposed to be more environmentally conscious. “

Below I address the main points, but I would also encourage people in the print and paper industries of NY State to voice their concerns to:

As a private forest owner who has made his living in the forest and paper industry, this type of misinformation really disappoints me.  I wish that more people…

View original post 534 more words

About hollybudd

I grew up on the Chesapeake Bay. I have a BS in Environmental Studies from Cook College, Rutgers University in New Brunswick, New Jersey. I returned to school for a MBA from Trinity DC. I am the president/CEO of Williams & Heintz Map Corporation, the family printing company that was started by my great grandfather.

Posted on July 2, 2012, in News and tagged , , , . Bookmark the permalink. Leave a comment.

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