Paper Charts vs. Electronic Devices-True Story

Virginia Cruising Guide at the Richmond Boat Show

Williams & Heintz Cruising Guide at the Richmond Boat Show

Got a story for you.  My sister, Robin, goes to boat shows to sell our Williams & Heintz Cruising Guides, nautical chartbooks of Maryland and Virginia waterways.  This last week she was in Richmond.  Her booth was right next to a vendor of electronic navigation equipment.  At the end of the show, he bought a case of chartbooks, to give to his customers, who purchase expensive electronic navigation systems for their boats.   He wants them to have them for planning and as a backup.

Just goes to show that electronic devices are not replacing printed products, but  they complement each other, and make each more effective.

About hollybudd

I grew up on the Chesapeake Bay. I have a BS in Environmental Studies from Cook College, Rutgers University in New Brunswick, New Jersey. I returned to school for a MBA from Trinity DC. I am the president/CEO of Williams & Heintz Map Corporation, the family printing company that was started by my great grandfather.

Posted on February 21, 2012, in Adding Value to Your Map, News and tagged , , , , , , , , , . Bookmark the permalink. 5 Comments.

  1. I received an email from the marine electronics vendor after the boat show:

    ‘It was a pleasure working in a booth next to you, your interest and enthusiasm in your Chart Books is seldom seen these days. And, I was happy to make a purchase, since we will use your Chart books as a sales tool or added-value item for our customers. (you can forward the compliment to “the boss”).’

  2. Great story Holly – thanks for sharing … we met in December at one of PGAMA’s women in print luncheons . I”m glad to hear things are going well !

  3. I very much agree with what you wrote in this article, this is information that I had been looking for, thank you because you are willing to share with us.

  1. Pingback: Save the trees, don’t print? No, paper is a sustainable way to communicate « MapPrinter

  2. Pingback: Williams & Heintz Map Corp. Introduces Map App to Add Value and Function to Print « MapPrinter

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