Paper Charts vs. Electronic Devices-True Story
Williams & Heintz Cruising Guide at the Richmond Boat Show
Got a story for you. My sister, Robin, goes to boat shows to sell our Williams & Heintz Cruising Guides, nautical chartbooks of Maryland and Virginia waterways. This last week she was in Richmond. Her booth was right next to a vendor of electronic navigation equipment. At the end of the show, he bought a case of chartbooks, to give to his customers, who purchase expensive electronic navigation systems for their boats. He wants them to have them for planning and as a backup.
Just goes to show that electronic devices are not replacing printed products, but they complement each other, and make each more effective.
Posted on February 21, 2012, in Adding Value to Your Map, News and tagged boat, boat show, chartbook, Cruising Guide, nautical chart, navigation, printing, Richmond, Virginia, Williams & Heintz Map corp. Bookmark the permalink. 5 Comments.
hollybudd
markbudd
I received an email from the marine electronics vendor after the boat show:
‘It was a pleasure working in a booth next to you, your interest and enthusiasm in your Chart Books is seldom seen these days. And, I was happy to make a purchase, since we will use your Chart books as a sales tool or added-value item for our customers. (you can forward the compliment to “the boss”).’
Great story Holly – thanks for sharing … we met in December at one of PGAMA’s women in print luncheons . I”m glad to hear things are going well !
I very much agree with what you wrote in this article, this is information that I had been looking for, thank you because you are willing to share with us.
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