Maps and QR Codes – “Look! They’re putting those on girls now!”

W&H Cruising Guide QR Code

You can scan this code with your smart phone to learn about the Williams & Heintz Cruising Guides, chartbooks of the waters of Maryland and Virginia.

“Look!  They’re putting those on girls now!”  This quote is just one of the entertaining reactions we got when I made sweatshirts, with the QR Code®  (Quick Response, 2D Codes).  I made them to wear at the boat shows, where we sell our chartbooks.  The QR Code, on the back of the shirt links to the chartbook website.  The QR codes work well as a conversation starter on my daughter’s sweatshirt, and they put the link directly onto the phone of our customers.

As a printer, I see a lot of information about the QR Code, as I search for new ideas to add value to map printing. And I see so many ways to use them.   Now, I realize that most people are not specifically going out to buy a smart phone for the QR Code reader, but as a printer, this was the tipping point that gave it value to me.  QR codes are a link from print on paper to the digital world.  Scan the code to get more information.  It is easy to download the app, if your phone doesn’t have one.  My kids get new apps all the time, what’s the big deal?

I know that we printers, publishers, and marketers are jumping on this opportunity to add value to our printed piece, and sometimes are putting them all over the place where they don’t make sense, like the last few seconds of a TV commercial, or a billboard that you are speeding by.  (I want to put one on a bumper sticker that takes you to “If you can scan this, you are too close”)

But QR Codes on sweatshirts have also made me the cool and popular mom with my teenagers and their friends.

Using the QR Code, on shirts and in show displays, has worked out well because it is still new to many consumers.  People stopped to ask about the codes and try out the new technology on their new phones.

Maps are a great place for QR Codes.  QR Codes on maps have got to be, hands down, one of the best uses.  As I have said before, a map is not just to get someone from one place to another.  That information is readily available in numerous formats and media.  Maps communicate lots of information about the location being mapped.   QR Codes quickly and easily connect you to more information.

Here are a few examples of maps with useful QR Codes we have printed:

QR Code on the Pennsylvania Tourism & Transportation Map

The Pennsylvania Tourism & Transportation Map uses QR Codes to highlight places to go and things to see on the map.

QR Code on the Ohio Scenic Rivers Map

The Ohio Scenic Rivers Map uses a QR Code to direct people to the donation page.

QR Code on the West Virginia Official Highway Map

The West Virginia Official Highway Map has a QR Code that links to the West Virginia Department of Transportation.

Here are a few more blogs about QR Codes that I like.

http://gigaom.com/2012/02/09/this-man-wants-to-kill-qr-codes-can-he-do-it/

http://lynnmeloche.wordpress.com/2012/02/09/a-checkerboard-on-lsd-the-qr-code/

QR Code ® is a registered trademark of DENSO WAVE INCORPORATED

About hollybudd

I grew up on the Chesapeake Bay. I have a BS in Environmental Studies from Cook College, Rutgers University in New Brunswick, New Jersey. I returned to school for a MBA from Trinity DC. I am the president/CEO of Williams & Heintz Map Corporation, the family printing company that was started by my great grandfather.

Posted on February 10, 2012, in Adding Value to Your Map, Map Printing Tips and tagged , , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. Just did a project where QR codes link to more detailed descriptions of routes on a map. Very powerful ways to use them.

  2. Yeah, I had a man ask if he could try the QRcode on my back(like a giant walking target. He was struggling to get his QR code reader to work on his phone. Some other guy walked by and said to him, “Um, does she know you’re doing that?” I turned around to see what was going on. “Hold still. I’m not done yet.” This lead to more questions about our company, what we do, and what’s with the targets on our backs…

  3. Hello, Congratulations on being on the front page! It’s best to think ahead from as early as possible when preparing these tactics of course– it can be a real nightmare to pick apart a model and add support structures or cut it apart.

  4. Thanks!
    I just learned another great use for QR Codes. In Korea, they have been using them for years for folks who are blind/low vision. They have readers that can speak after they scan.

  1. Pingback: Ohio Scenic Rivers Map, Best of Category Award of Excellence at the Printing and Graphics Association MidAtlantic (PGAMA) 2012 Excellence in Print Award « MapPrinter

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